Wilmington's high end is mostly on the water. The Cape Fear River on the downtown side, the Intracoastal Waterway to the east, and the creeks and sounds between them hold much of what sells at the top of New Hanover County. Those homes do not draw from the same buyer pool as the rest of the market, so a waterfront listing advertised to local shoppers alone is being shown to a fraction of the people who might actually buy it.

Chris Baynes & Associates markets that property through Coldwell Banker Global Luxury, the brand's dedicated high-end program, which Chris Baynes can access as a Certified Global Luxury Specialist. It carries a listing to an international network of luxury buyers, and most agents working Wilmington have no route into it at all. Presentation gets equal attention, since professional photography, CAD-generated floor plans, and virtual tour media are what a buyer two time zones away is actually judging. Every listing also runs in Zillow's premium Showcase format, which the site caps at roughly 10% of a market's inventory.

Behind the marketing sits a quarter century in this market and more than 1,000 homes sold.

Owners of luxury and waterfront homes in Wilmington can reach Chris Baynes & Associates, part of Coldwell Banker Sea Coast Advantage, at 910-470-4408.

Frequently Asked Questions

Where are Wilmington's luxury homes?

Mostly on the water: the Cape Fear River on the downtown side, the Intracoastal Waterway to the east, and the creeks and sounds in between. Those homes draw from a different buyer pool than the rest of New Hanover County.

How does a Wilmington luxury listing reach buyers from elsewhere?

Through Coldwell Banker Global Luxury, the brand's high-end program, which Chris Baynes can use as a Certified Global Luxury Specialist. It puts a listing in front of an international network of luxury buyers that most agents working Wilmington cannot reach.

How is a luxury home presented online?

With professional photography, CAD-generated floor plans and virtual tour media, since a buyer in another time zone judges the home from those first. Every listing also appears in Zillow's premium Showcase format, which Zillow limits to about 10% of a market's listings.

How long has the team worked the Wilmington market?

About a quarter century, with more than 1,000 homes sold. Chris Baynes & Associates is part of Coldwell Banker Sea Coast Advantage.